Thursday, September 27, 2007

Information is on the way

Greentech Media is a welcome publication entering into the expanding number of CleanTech/GreenTech information portals. ExecutiveGreen attended Greentech Media’s launch party and was happy to see the resources they are aggregating.

The publication will compete for advertising dollars with Cleantech Network (which acquired 10-month-old Inside Greentech in August), incumbents of the High Tech world (example: Red Herring) that are expanding their coverage, and the Greener World Media network of publications.

Now rebranded Cleantech Media, LLC, the former Inside Greentech’s coverage is similar to Greentech Media. Greener Media World is more targeted at coverage of events at the f2000. The competition should bring higher quality information to a broader audience.

The public’s thirst for quality reporting and the companies’ desire to reach a green audience will support the growth of this category. I expect to see more entries.

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