Friday, March 28, 2008

Green Washing

In today's market there are many claims: Zero Waste, Carbon Neutral, Sustainable; yet there is limited agreement on what these statements mean. Businesses and consumers alike are in search of consensus on such statements. There is market demand for validation by trusted sources of how product offerings meet their claims of environmental value.

We will see the rise of new sources of green data collection (Lucid Design Group, Fat Spaniel), and green certifications across a range of offerings will help differentiate products. (LEED , SCS, CCOF)