Companies that are quick to offset their "toe print" are costing themselves twice as much to decrease their GHG inventory: the company must pay for the offsets while squandering its opportunity to invest in developing a sustainable industry.
While carbon offsets seem noble, their effect on corporate leadership often is damaging. If the corporate goal is to state carbon neutrality, then it is in the best interest of the company to account for the smallest possible GHG inventory, subsequently paying for offsets to reach the target. Leadership should focus on how their organization can rethink, redesign, and/or rebuild their business to no longer assume for an infinite environment, instead of focusing on who has ownership of or responsibility for Green House Gases.
A business's emergence as a leader in the carbon-efficient economy requires company-wide commitment to developing, managing, and optimizing for the whole carbon picture.
Being GHG-responsible is crucial, and the idea that changing light bulbs and small-efficiency gains qualifies as a corporate climate strategy is misleading to stake holders. If the corporate goal is more holistic, then the business is more inclined to develop a comprehensive business strategy. For example: Interface is a leader in industrial ecology. With the vision of becoming the world's first environmentally restorative company by 2020, Interface is pioneering management and manufacturing processes that will achieve this goal. Carbon offsets cannot achieve this goal, because they are not business development. Instead, offsets are mere monetary atonements for a business strategy that needs improvement.
Wednesday, September 24, 2008
Carbon Offsets
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